{"id":162,"date":"2016-10-19T11:13:45","date_gmt":"2016-10-19T10:13:45","guid":{"rendered":"http:\/\/www.sovilec.com\/Actualite\/?p=162"},"modified":"2019-05-06T15:35:40","modified_gmt":"2019-05-06T14:35:40","slug":"enseigne-publicitaire","status":"publish","type":"post","link":"https:\/\/www.sovilec.com\/Actualite\/enseigne-publicitaire\/","title":{"rendered":"Enseigne publicitaire"},"content":{"rendered":"<h2><strong>L\u2019enseigne Publicitaire : qu\u00e8saco ?<\/strong><\/h2>\n<p style=\"text-align: justify;\"><strong>L\u2019enseigne publicitaire<\/strong> regroupe plusieurs types de supports de communication tels que des panneaux d&rsquo;affichage par exemple, lumineux ou non, pouvant contenir une publicit\u00e9 destin\u00e9e \u00e0 informer le public ou \u00e0 attirer son attention.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-378\" src=\"https:\/\/enseigneslumineuses.files.wordpress.com\/2016\/09\/enseigne-publicitaire-kiloutou.jpg\" alt=\"enseigne publicitaire 4x3 m\" width=\"1632\" height=\"1224\"><\/p>\n<p style=\"text-align: justify;\">L\u2019\u00e9clairage de votre <strong>enseigne publicitaire<\/strong>, comme l\u2019<a href=\"https:\/\/www.sovilec.com\/enseignes-lumineuses-realisations.html\">enseigne de magasin<\/a>, peut provenir d&rsquo;un syst\u00e8me num\u00e9rique ou d&rsquo;un \u00e9clairage par projection ou transparence. Dans tous les cas, elle permet de mettre en valeur votre activit\u00e9 commerciale \u00e0 moindre co\u00fbt : elle est l&rsquo;investissement marketing par excellence!<\/p>\n<h3 style=\"text-align: justify;\">C\u00f4t\u00e9 pratique, o\u00f9 trouve-t-on une enseigne publicitaire ?<\/h3>\n<p style=\"text-align: justify;\"><strong>L&rsquo;enseigne publicitaire<\/strong> est dispos\u00e9e \u00e0 proximit\u00e9 imm\u00e9diate du point de vente ou du b\u00e2timent o\u00f9 s\u2019exerce l&rsquo;activit\u00e9 dont elle fait la promotion. Apparent\u00e9e \u00e9galement \u00e0 la <a href=\"https:\/\/www.sovilec.com\/signaletiques-lumineuses-realisations.html\">signal\u00e9tique ext\u00e9rieure<\/a>,  elle donne un aper\u00e7u plus d\u00e9taill\u00e9 sur votre activit\u00e9 ou vos produits et services.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-386\" src=\"https:\/\/enseigneslumineuses.files.wordpress.com\/2016\/09\/enseigne-publicitaire-intermarchc3a9.jpg\" alt=\"enseigne publicitaire intermarch\u00e9\" width=\"1620\" height=\"1280\"><\/p>\n<h3 style=\"text-align: justify;\">Les diff\u00e9rentes cat\u00e9gories d&rsquo;enseignes<\/h3>\n<p>Comme \u00e9voqu\u00e9 plus haut, plusieurs cat\u00e9gories d\u2019<strong>enseignes<\/strong> existent :<\/p>\n<ul>\n<li>les b\u00e2ches ou toiles tendues, surtout utilis\u00e9es pour l\u2019\u00e9v\u00e8nementiel ;<\/li>\n<li>les totems et affiches publicitaires (4 x 3 m ou 3 x 2 m) ;<\/li>\n<li>les \u00e9crans publicitaires, nouvelle technologie permettant de diffuser du contenu dynamique ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-392\" src=\"https:\/\/enseigneslumineuses.files.wordpress.com\/2016\/09\/enseigne-publicitaire-estudines1.jpg\" alt=\"enseigne publicitaire Les Estudines\" width=\"1024\" height=\"768\"><\/p>\n<h3>Pourquoi installer une enseigne publicitaire ?<\/h3>\n<p style=\"text-align: justify;\">Votre <strong>enseigne<\/strong> est un des \u00e9l\u00e9ments incontournables de votre <a href=\"https:\/\/www.sovilec.com\/fabricant-enseignes-lumineuses.html\">communication visuelle<\/a>. Les <strong>enseignes publicitaires<\/strong> occupent une place pr\u00e9pond\u00e9rante dans la strat\u00e9gie marketing car elles sont le reflet de votre entreprise et renseignent sur le contenu de votre activit\u00e9.<\/p>\n<h3 style=\"text-align: justify;\">Les \u00e9tapes cl\u00e9s pour bien choisir son enseigne publicitaire<\/h3>\n<p style=\"text-align: justify;\">Votre <strong>enseigne publicitaire<\/strong> doit marquer les esprits, avoir un concept original afin d&rsquo;attirer les clients dans votre point de vente. Pour ce faire, <strong>SOVILEC vous propose<\/strong> des <a href=\"https:\/\/www.sovilec.com\/survey-enseignes-lumineuses.html\">solutions adapt\u00e9es \u00e0 vos projets<\/a> par une \u00e9tude personnalis\u00e9e. <strong>Nous vous accompagnons<\/strong> dans le choix des couleurs, des supports, du graphisme&#8230;<\/p>\n<p style=\"text-align: justify;\">La <strong>visibilit\u00e9<\/strong> et la <strong>lisibilit\u00e9<\/strong> d\u00e9termine la qualit\u00e9<strong> de votre <a href=\"https:\/\/www.sovilec.com\/enseigne-signaletique-nouveaute.html\">enseigne<\/a> <\/strong>: son impact sera d\u2019autant plus important si elle se lit en un coup d\u2019\u0153il. Nous sommes l\u00e0 pour vous conseiller, alors n\u2019h\u00e9sitez pas \u00e0 nous contacter pour la r\u00e9alisation de vos <strong>enseignes publicitaires<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-408\" src=\"https:\/\/enseigneslumineuses.files.wordpress.com\/2016\/09\/facade-communicante-inter-st-heand.jpg\" alt=\"facade communicante Intermarch\u00e9\" width=\"2200\" height=\"1238\"><\/p>\n<p style=\"text-align: justify;\">D\u00e9couvrez \u00e9galement les <a href=\"https:\/\/www.sovilec.com\/facades-communicantes-realisations.html\">fa\u00e7ades communicantes<\/a>, un autre moyen de communiquer en plus de votre enseignes publicitaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enseigne Publicitaire : qu\u00e8saco ? L\u2019enseigne publicitaire regroupe plusieurs types de supports de communication tels que des panneaux d&rsquo;affichage par exemple, lumineux ou non, pouvant contenir une publicit\u00e9 destin\u00e9e \u00e0 informer le public ou \u00e0 attirer son attention. L\u2019\u00e9clairage de votre enseigne publicitaire, comme l\u2019enseigne&#8230;<\/p>\n","protected":false},"author":1,"featured_media":480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[23,2,1],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-enseignes-lumineuses","category-facades-communicantes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Enseigne publicitaire : mettez en valeur votre activit\u00e9 commerciale par une enseigne de qualit\u00e9. 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